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TIP 2: Anticipate their guesses. They need to be suspended in a state of curiosity for a short period for the curiosity gap to have any real impact…. Hope to see you there…. It works all the time. I like the idea of squashing the guesses.

How the curiosity gap brought in a % lift

This shows you know what they will guess and it is something else, making them even more curious. Good sharing.

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I found this article via quick sprout. Thanks Joanna for the wonderful thoughts and sharing! Will be interested to see more tests of this nature. Full quote always in the email. Thanks for the heads-up, Ramin. Very cool! Great stuff Joanna. Asking a question, as you do in the title of this post, and in two other headlines, is a really strong curiosity builder. Why is that??? Two things happen then. Our competitive streak comes out, right? Secondly, and very related, is we hate uncertainty.

You click, read, research, dig deeper and focus your attention because that proposed product, service, article or video maybe, just maybe, eliminates that dreaded uncertainty. This was such great use of the curiosity gap…from your email subject line to the actual test. Nice, Joanna. The curiosity gap is a great tool to have in your back pocket. Takes some practice to find a nice balance. Agreed, Corey! Toying with people to boost clicks is obviously not a great strategy!

That was …..

I hesitated to click that link for fear of some spammy site, but I did nonetheless. Yeah, I dared to try it. But, my oh my, I was pretty sure my screen was about to fill with pop-ups. Even still, I clicked. That basically sums up the post. Yeah, Variation 2 won or trended above V1 for all the other goals, including clicks on Silver and Pro. I love how it also makes the copy more playful.

Hi Joanna. Nice toughts! I always think fear of loss is stronger than curiosity.

But you deliver good examples here! That said, most games include a strong component of curiosity AND huge fear of loss… but we keep playing games, and losing. You can find out more about which cookies we are using or switch them off in settings. This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

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Why Curiosity Matters

We asked 14 marketers who hire freelancers. I used cold emails to 14x my freelance copywriting business. Includes templates. These client management techniques worked for Mad Men — will they work for you? Joanna Wiebe copyhackers. I spoke about the curiosity gap at Microconf The curiosity gap is the space between what we know and what we want or even need to know. The time and date of your death… would you want to know? This and more in episode one of the Future Talk podcast series. Which Nobel laureate made this statement?

Find out and explore perspectives from other scientists…. Now and then we tend to get a little tied-down with our daily working routines. Without noticing, we can quickly slip into autopilot — forgetting to ask questions or taking time to embrace the new and unfamiliar. Curiosity conquers routine. Find out how curious you are and learn to train your curiosity now.

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