A Reason to Believe

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The earlier you reach your prospect in the customer decision journey , the better chance you have to make the sale. The secret may well lie in the power of content marketing.

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So, what is content marketing? Effective content strategy includes brainstorming, planning, creation and publishing of remarkable content.

First, consider your value proposition. This is where the true strength of your brand can yield valuable insights for the creation of key messages to deliver your value proposition and engage your audience.

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Do you provide a great customer experience? Excellent service? High quality? Superior value?

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What is the reason to choose your brand versus competition? Ask yourself, what makes us interesting? Create a brand story that your audiences can adopt into their own. It is important to infuse your content strategy with big ideas.

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Consider some brands that encourage user engagement through storytelling: Zappos, Nordstrom, Starbucks. The same concept applies to your brand. The goal of marketing is to get people to think of your brand the next time they seek solutions. It is important to be sensitive to marketplace changes and the needs of your audience. This article originally appeared on Blue Focus Marketing and has been republished with permission. Find out how to syndicate your content with B2C. Does the Universe Have a Purpose? Personal Tribute to Norm Geisler Interviews.

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