Just Do It

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Campaign magazine described it as "arguably the best tagline of the 20th century," saying it "cut across age and class barriers, linked Nike with success — and made consumers believe they could be successful too just by wearing its products. The magazine continued: "Like all great taglines, it was both simple and memorable. It also suggested something more than its literal meaning, allowing people to interpret it as they wished and, in doing so, establish a personal connection with the brand.


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Wieden revealed in his lecture at Design Indaba that shares in the privately owned agency had recently been put into a trust, making it "impossible" for the firm to be sold. Marcus Fairs: You're probably bored to death of this question but tell me how the Nike slogan came about.

Dan Wieden: So, it was the first television campaign we'd done with some money behind, so we actually came up with five different 30 second spots. The night before I got a little concerned because there were five different teams working, so there wasn't an overlying sensibility to them all. Some were funny, some were solemn.

So I thought you know, we need a tagline to pull this stuff together, which we didn't really believe in at the time but I just felt it was going to be too fragmented.

JDI | Just Do It

So I stayed up that night before and I think I wrote about four or five ideas. I narrowed it down to the last one, which was "Just do it". Intellectualism claims that skilled action requires thought, and gives a picture of thought as deliberate, conscious internal activity. The just-do-it view observes that it is not plausible that skill requires this kind of conscious thinking, and concludes that thought is the enemy of skill. Ryle agrees with the just-do-it view that conscious thought is not a requirement of skill, but offers an alternative view of thinking as engaged problem solving, claiming that this kind of thought is a requirement of skilled action.

The greenscreen factor

Endurance runners are meticulous planners, running to carefully constructed training plans. Constructing a plan requires both knowledge of physiology and experience of a range of possible failures. The work of constructing such a schedule is typically outsourced to a coach or a website, so this might seem like a strange place to look for self-teaching.

Although training can seem like the epitome of mindlessness — blindly following a plan, and trusting that the results will come in the long term — there is a good deal of complexity involved. Niggles, illness and injury all require shifting a training schedule: postponing or cancelling a session, taking some easier runs or restarting a plan after injury.

Just Do It GIFs

For any other runner, this would be a recipe for burnout and injury, but Kawauchi seems to thrive on this punishing schedule, consistently running miraculously quick times. Through years of experience, he has taught himself how to train, given his physical quirks and unusual work situation. A second place where self-teaching becomes important is in race strategy. In contrast to the Zen-like bliss that we sometimes see in popular depictions of racing, my own experience has been that properly committing to a race is as exhausting mentally as it is physically.

Think of a dancer attending to a hand movement, a climber focusing on the position of her hips.

The backstory

As the philosopher Paul Faulkner at the University of Sheffield points out , the sheer difficulty of maintaining the pace of a personal-best effort means that, to run for time successfully, one must carefully mete out effort. In each race these problems come up again in slightly different ways, depending on a huge range of factors: how well training has gone, weather conditions, and even how well one has slept. Because each race is different, runners need to think hard on their feet literally to work out how to run to the best of their ability. Finally, I think that there is a good case to be made that thinking about movement can be a kind of self-teaching.

In her book Thought in Action , Montero argues that skilled agents commit to a process of continuous improvement, which spans both practice and performance. Drawing on the work of the Swedish psychologist K Anders Ericsson, and a wealth of testimonial evidence from expert practitioners, she claims that the process of deliberate practice is essential both to practice and to performance.

Deliberate practice is intensely thoughtful: it involves not just repeating movements, but intensely focusing on one aspect of performance to perfect it. Think of a dancer attending to a hand movement, a climber focusing on the position of her hips, a musician mastering the fingering in a difficult passage.

Shia Labeouf Full Motivational Speech! Just Do It! [FULL VIDEO]

Montero argues that this intense focus is not confined to the practice room: skilled performance also relies on deliberate movement. Running coaches often talk about focusing on form, both in training and in racing, and I take this focus to express a related idea about the importance of thinking about movement. It is hard to give an adequate description of good running form in words. The inadequacy of the description in the previous sentence suggests to me that, when one focuses on form, one is learning a demonstrative concept: a first-personal understanding of what good form feels like.

Having a first-personal grip of perfect form is probably unattainable, but it is possible to get a better grip on the concept. This means that, when we think about form, we are self-teaching; trying to gain the elusive but ultimately unattainable concept of good form that, once achieved and felt, can be recognised and sought after again with a greater likelihood of success.

Become a Friend of Aeon to save articles and enjoy other exclusive benefits Make a donation. Josh Habgood-Coote is a vice-chancellor's fellow at the University of Bristol. Aeon for Friends Find out more. She answered: I have no idea. I guess it was like God playing for me. I just hit the ball and it went good.

They are suffused with the Daoist ideal of wu-wei that sees effortlessness as the epitome of human action Descriptions of skilled action at its best often contain the seeds of the just-do-it theory.

«Nike Just Do IT»

When I first began cutting up oxen, I did not see anything but oxen. Sensible knowledge stops and spiritual desires proceed. I rely on the Heavenly patterns, strike in the big gaps, am guided by the large fissures, and follow what is inherently so. He claims that ordinary language supports the idea that: [A]n action exhibits intelligence, if, and only if, the agent is thinking what he is doing while he is doing it, and thinking what he is doing in such a manner that he would not do the action so well if he were not thinking what he is doing.

The walker is both walking and teaching himself how to walk at the same time For Ryle, thinking is something that we do in our actions. Peer Pressurer: "Have a hit man. A slogan used by actual cannibal Shia Lebouf in his video titled " Just Do it " where he encourages kids to make their dreams come true while doing wild hand movements. Encouragement to not let your dreams be dreams, and a reminder , that yesterday, you said "tomorrow".

Usuially screamed while making exaggerated sweeping motions toward one's crotch, and squatting slightly. Do it Just do it Don't let your dreams be dreams Yesterday you said tomorrow So just do it Make your dreams come true Just do it Some people dream of success While you're gonna wake up and work hard at it Nothing is impossible You should get to the point Where anyone else would quit And you're not going to stop there No, what are you waiting for?

A Term used in Dragonballz. Used in everyday speech to persuade , accentuate and exaggerate everyday conversations. Gohan-"But Piccolo September 15,



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