This has been shown via a number of studies, and this book offers a superb analysis of the literature. I feel like we all find ourselves asking a similar question at times, as to why something caught on so quickly while something else that may have been superior faded away. Diving a little deeper than the answer of better marketing, this book aims to address the 6 ways certain ideas just stay with us while others slip away.
This book is probably the most unique of all of the books on this list. I approached this book expecting to slowly crawl through it, but there are a ton of great examples and Fung does a fantastic job of using stories to get his points across. There are some bold claims in this book: that perhaps honesty is but a choice between benefit from cheating and our psychological motivation.
Many people have commented on how powerful the last two chapters are in particular: is there ever a context where cheating becomes socially acceptable? This book came highly recommended, and I enjoyed it, but I have some thoughts. All that said, the book is still a very easy read and a great look on how habits manifest in the brain. This is another book that focuses more on serving up bite-sized analysis of multiple studies rather than diving deeply into a few.
With sections like Brainfluence Copywriting and Brainfluence Branding, you can tell what sort of studies you are about to get into. In some instances, I found the sources to be somewhat lacking: links to other books instead of the actual studies, for instance. This means two things:. For instance, you could read my post on viral content and cover a whole section of this book on arousing emotions from buyers in a single blog post.
Those who have read a few of these books already can probably give this a pass. An abundance of choices has a tendency to trick our brain into thinking a lot of choice is a good thing, when that is not necessarily the case. I wish Lindstrom would have done a bit more analysis on each study, as he seems to just take each at face value. That being said, the studies cited are really interesting and very revealing in how easy it is for marketers to trick us.
But I would say that you should skip that book and get this one instead.
Konami Code - Wikipedia
Pradeep creates a great overview of the emerging neuromarketing space and does so with a lot of good concrete examples. This book avoids this problem by giving actionable steps for implementing. This books digs into how language can reveal a lot about a person. Some archetypes that are focused on include gender, affluence, liars, sadness, introverts vs. While the research in this book was excellent and often collaborative , I wanted more.
Except with this book, manipulation is the subject at hand. This book focuses on the findings from the legendary Stanford prison experiment.
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- Konami Code.
- How So Many Cheat Yet Hardly Anyone Gets Caught! | HuffPost Life.
Scary stuff, but a necessary read. If you are unfamiliar with the study, it was meant to test whether or not people would obey authority even when they were asked to do something that they knew was wrong. This book is a necessary read in understanding the construct and inherit dangers in authority. My single gripe with the book is that it is too long. This is no pop-psy self-help book, this takes a look at some incredible research from a leading expert.
This is an interesting book and one of few that strays into the positive psychology territory, definitely worth checking out. For everyone else, it is a very easy read and very much worth checking out. The thing is, the presentation makes this book worthwhile even if you have already heard of a few of these, and McRaney is a great writer; his blog was featured on my big list of blogs that are awesome and not about marketing.
Take this as a more serious version of the book above. Largely concerned with cognition and specifically with cognitive biases, David DiSalvo makes this book stand out in quite a few ways. Not only that, there are tactics and resource materials included in the book. My only problem with these is that they are clumped near the end instead of being sprinkled about the many great examples. Despite that, Eagleman has put together a seriously fascinating list of studies that I will shamelessly steal and write about here on Sparring Mind.
Getting ahead of the curve, or doing the unexpected, means eschewing what everyone currently expects, which requires knowing what everyone expects. Knowing the metagame — or comparing your work to what exists today — is useful for spotting opportunities for differentiation. Originals will help you spot opportunities to stand out, and digs into the research around how creative thinking works , and what you can do to encourage those light-bulb moments. Just what exactly is happening when someone breaks character? Too bad guys believe that, once they are married, there is no more work to do, that their wife will accept them as they are and be faithful forever.
Talk about a stupid assumption. This is where the wife will wander off in search of a man who gives her value and meaning, pays attention to her, and makes her feel special. One major reason a wife will go in search of validation outside her marriage is to find a man who gives her validation, a purpose, and makes her feel like she is beautiful and valuable. The ego boost means everything when it comes to figuring out whether your wife is cheating on you.
This is a red flag signal your wife is cheating. Is she getting her hair done and looking like a zillion bucks whenever she leaves the house? If your wife suddenly starts introducing sex toys or a favorite new position you knew nothing about, you can bet your bottom dollar she is cheating. A newfound interest in being sexy, in general, in a marriage is cause for question. Research shows a woman that is ovulating nearly doubles her fantasies about other men.
This just means you need to understand you are not the only man in the picture. Look at the facts here. In fact, that totally sucks. Is there an acceptable reason for your wife to cheat? Probably not, but keep in mind there are two sides to every story. According to The Telegraph , many men and woman cheat and have been cheated on at some point.
Studies show men and women tend to cheat for very different reasons. Men seem to do just fine skipping that connection part. Makes perfect sense if you look at it from an evolutionary standpoint, where the men were providers and procreators, and the women were the nurturing type caregivers. There are women who expect men to meet their every need, no matter how frivolous or ridiculous it is. She might set you up to fail miserably or perhaps she puts pressure on you to fulfill all her dreams and expectations.
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This type of woman is much less likely to be content or find satisfaction in a relationship. Her solution is to justify her wants, needs. Because communication is everything, this woman will have no issues stepping outside the sanctity of marriage to try to find the man who will please her in bed. There are women who fall into the arms of marriage expecting the honeymoon to last forever.
When your wife craves the emotional excitement of desire and making love to a new partner, she might be stuck in the adventurous honeymoon phase, and this might push her to cheat on you. Think of her as a player who lacks self-confidence and has the constant need and desire to be told how amazing she is. Agree to disagree and move on. Just be wary here because your gut instinct is often correct. This physical sign is so obvious after the fact.
Many cheating women disconnect with their partners and become distant.
If your wife shows a distant, yet aggressive, attitude toward you and her usual routines start to dissipate, you need to consider she might be sleeping around on you. This is another obvious sign your wife is cheating on you. Chances are she lost her connection with you and is looking to feel attractive and sexy. Be careful here because she might be trying to look and feel better about herself just for her. You need to tread carefully and maybe drum up the guts to ask her why she is putting so much effort into looking hot. Reassure her you are crazy happy she is, but make sure she gives you the truth.
Technology is both sweet and nasty. Some women start fooling around with online dating sites and, suddenly, on paper, see the man of their dreams, or so they think, and they jump at the chance to connect face to face. Suddenly, you might notice your wife is receiving more messages than normal. Perhaps she is protective of them. Studies show many cheats occur in the office. The only way to make a connection with a man is to spend time with him.
Think about it. When you are working 8 hours with a man, five days a week, and you are attracted to him, it is super tough to resist. You see him more than you see your hubby. Perhaps you might notice she leaves home a little early or more often than usual. Of course, she has an excuse, like getting to work early to get some extra work done or dropping in to see a girlfriend going through a difficult time. Bottom line…If she is changing her normal routine to be around you less, it is a serious red flag she might be cheating on you.
Often, if your woman has no ability to give you logical explanations, just excuses, then she is certainly cheating on you. Look your partner in the eye, and if you can actually see that distant disengaged look, she is probably cheating on you. If your partner is having trouble sleeping, experiencing episodes of depression and anxiety, and acting crazy strange, she is likely lying to you. Fear has a way of taking control away. If she is cheating, she will be afraid you will find out, no matter how disconnected you are.
If she seems nervous and uncomfortable when you ask her questions, she is most certainly cheating on you. You need to look at the facts and signals to give you all the information you need to know to figure out whether your wife is stepping outside your marriage to have some fun. A strong marriage is based on love and trust and looking to lift each other up and support one another forever. My GUTT will not let me move on. It is constantly reminding me of the unanswered and questionable times.
I want to move forward with her even if she cheated, but I need to know one way or another.. So what is next..
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I truly do not know if she is being truthful about the past.. My wife falls into just about every category listed. She suffers from Trauma s from early childhood and some symptoms that follow.
Physical Signs Your Wife Is Cheating
She avoids any kind of conflict and will lie to avoid it. She is an extreme extrovert and needs socializing for fuel. I have experienced the avoidance of truth for the sake of ease and non conflict.. We started counseling in April of She is undergoing EMDR to help with the trauma and symptoms and is making progress albeit slow, still progress.. This fact alone causes me, as it should anyone to question the Clarity of the past.
Transparency equals Future.. I have read so many stories that tell of the Cheating spouse never being able to admit or verbalize the cheating in its true form or in any form for that matter.. I personally have been in a place as a teenager when I remember not telling the truth and not feeling like I could ever tell the truth of the event. So I know we are capable of withholding things even if we do not want to with hold them.. This has me perplexed as to how to handle, learn and grow from this as an individual and as a couple..
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Thank you for the shoulders folks! Dear friends, this article is really great to support the male spouse. I am the victim and the points which are listed above are really matching in my life and wife. Recently I got hurted when my wife was closely chating with the person in my home and in my absence, whom I know him he is my relative only but not a good guy. As per my knowledge she never allowed any one in my home in my absence, but on that day she allowed and was chatting with him closely. When I entered, it hurted me a lot, they both were acted like nothing happened.
From that day itself I am totally depressed and I left my job also. Kindly suggest me to come out from this shock, and help me out to come out of depression. I have decided for divorce. Kindly suggest. If she really understands your words she gets change her mind. Very informative. But still Lakshmi knowledge of how to really identify cheating Wife. Mostly men are to be blames, were easy going. Women are smart, hidious, smiling g, covering up cats.