How to Make it Small in the Music Business - The survival guide for the beginning band

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Record companies are a lot more impressed by the traffic you or your band get to your personal website. Record companies know this and they look carefully to check how much traffic your website is getting. Social media marketing is still important in the music industry… but it cannot be the main thing you rely on to promote yourself. To become successful in the music industry, treat your career like a business. You should still practice your instrument, but your music career must take priority. What do you think happens when you are around people who are: lazy, lack ambition, tell you why you cannot become successful and try to talk you out of pursuing your dream?

Answer: your mindset goes in the toilet and you begin to doubt yourself and your potential. Seek out people with the mindset of a champion and spend as much time as possible with them. This strengthens your own mindset and makes you more likely to succeed. Avoid toxic people who weaken your mindset, desire and drive. Want to impress record labels, your fans and any band you plan to addition for? Learn how to put on a REAL show and blow your audience away every time you perform live. Being great in this area puts you far ahead of most other musicians and helps you get new opportunities in your music career much more easily.

Read this article to learn how to improve your live shows and attract a lot of people to every gig you play. Here Is What This Means:. The number of fans you have should always be your secondary focus not your primary one.

15 Essential Things You Need to Know to Start Your Music Career

It is not enough to simply have a lot of people like your music. You need to convert your existing fans into raving fanatics of you, your band and everything your music represents. Your most loyal fans fanatics are going to come to your every show, buy your every album, buy your merchandise and help you acquire new fans through powerful word of mouth. All of this grows your music career like a bodybuilder on steroids.

Like it or not, it takes money to build a music career. If you have financial problems, you will miss many opportunities because you cannot afford to take advantage of them. That is VERY frustrating! In addition to a decent income, you also need to have freedom of time to commit to new projects, work in the studio, go on tour and do other things that grow your music career.

Want to learn many ways you can easily earn money as a pro musician? Print it out and study it, so you know what options you have for increasing your music career income. To be successful in the music business, you need to have a total package that integrates your music, your image and your visual stage show in a congruent way.

When you have a compelling and congruent image, record companies begin take you a lot more seriously. To become really, really successful in your music career you need very deep relationships with important people and companies in the music industry. You want people who know you to have a real deep connection with you, so that you are always on the top of their mind when opportunities present themselves.

Here is how to make it happen: focus less on networking and trying to meet as many people in the industry as possible. Instead, focus on a handful of relationships and look for ways you can add value to their life or business. Want to understand how record companies work in a simple way?


  • Marketing & Promotion;
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  • Getting Into The Music Business – 15 Things To NEVER Do.
  • 2. Have goals and a plan;

Think of a bank that lends money to people or small businesses. A record company works very much the same way. A bank loans you money to start a business, so you can pay the money back later with interest. A record company invests money into your music career, so you can become successful and they can earn a return on their investment later with interest.

What Happened To The Monolithic Music Mag?

Prove to record companies that working with you is the smartest investment they can possibly make… and you will get opportunities other musicians can only dream about. Spin moved out of print in and became an online magazine. Others simply died out altogether. Prior to that, NME was riding high on a resurgence of guitar-rock after the cultural drought that was nu-metal. The Blur vs. Oasis rivalry was already tabloid fodder.


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  6. Then when Arctic Monkeys burst onto the scene in , circumventing the traditional to pathways to a hit single, they became the domain of national headlines. This band of teenagers gamed the system, leveraging their super loyal fanbase, Myspace numbers, and burnt CDs. The band watched their debut single, I Bet You Look Good On The Dancefloor , ascend the charts and witnessed small festival stages swell with hopeful onlookers.

    Indie music no longer needed music press — or more specifically NME.

    Association of Independent Music

    The band was the news source, and the one-time music mag target audience had become the authors of the story. While the pages were once strictly reserved for authoritative music reviews, in-depth interviews with rising bands and musicians, and gig guides, NME is now clearly out for clicks. And who can blame them! The monoculture weakened; a million little tribes sprung up in its place.

    How could any one person claim a universal authority over all of that? The internet split a chasm in the mainstream, allowing subcultures and subgenres to spew forth.

    Beginning Band Survival Guide: Funny Top 10 Strategies to Survive and LOVE Middle School Band

    Niche content of straight-to-web music magazines like Pitchfork make more sense and are much more successful than appealing to broad markets. Discogs is concerned with the cataloging, preservation, and celebration of music history; the raw release data and the stories that enshrine and surround those artists and releases. I struggle to think of a better time capsule of music history than the humble music magazine. It would require a lot more work to piece together the disparate shards of music journalism, interviews, criticism, and commentary that Riley and Hughes are able to unearth from the pages of just a few magazine issues each week.

    Physical, printed history — as long as it survives minimalist revolutions — is enduring and unchanging. Online content can be subject to real-time edits or even removed when it no longer serves the agenda of the publisher, author, or stakeholders.

    15 things you MUST do to make it in the music industry

    Record stores and independent book sellers who once looked to music magazines as a way to supplement record sales have been left in the lurch with magazines going out of print. By no longer being confined to the page, music journalists who previously would have been chained to their typewriters now get to play with different formats, explore more dynamic mediums of storytelling, and present music and its periphery in more interesting and often more illustrative way.

    You just had to see these kids.


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    In that same article for The Guardian last year, Dave Simpson posited that despite so many music magazines going out of print, music journalism was indeed healthier than ever. Some critics argue that kids these days are naturally less curious than they used to be. We have a crappy office in Hackney and a skeletal team: lots of volunteers, including writers. I still do the London area distribution in my hatchback. Anyone can start a blog, YouTube channel, or Instagram to talk about music they love and connect with an audience. Another benefit of parting ways with traditional methods of music journalism means that creators who are not beholden to an editor, stakeholders, or financial backers can talk about and cover whatever they want.

    In theory, it engenders more inclusive music coverage that gives a larger voice to the underground. Fans of music magazine are very active on Bookogs , entering their stacks of mags into the database for posterity. The Discogs forum is also a home to interesting conversations about why music fans still love their printed tomes.

    Unsurprisingly, as lovers of physical media, we still harken back to a time when our music news was fresh off a literal press and in hand.

    Making It Small

    Music has to be sought out. People still like physical things and are hungry for in-depth, provocative music journalism. That desire is never going away. If you feel even half as strongly about music magazines as we clearly do, add yours to the Bookogs database , connect it to artist and release data on Discogs, and help us build the biggest archive of music journalism for posterity.

    Very much enjoyed this — kudos to falsepriest for a wonderful blog!!!!



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