Authors are invited to submit teaching case studies and teaching notes that aim to provide a high quality teaching and learning resource, focused on the management of the tourism, hospitality and events industries for an audience of educators and trainers. Teaching and learning case studies can be based on empirical research or real-world examples from industry; high quality simulated case studies will also be considered.
All case studies should address a current issue relating to management within the tourism, hospitality and events industries. Links with the curriculum areas of marketing, e-commerce, financial management, operations management, economics, strategic management, policy and planning, sustainability, ethics, research methods and human resource management are welcomed; however, other curriculum subjects will also be considered.
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Manuscripts submitted to the journal should be original contributions and should not be published or under consideration for publication elsewhere. Submissions should be written in the English language using Microsoft Word and authors must ensure that it is complete, grammatically correct and without spelling or typographical errors.
ISBN 13: 9780750655149
Authors should specify the source of teaching case:. Writing a teaching case in tourism and hotel management requires a distinctive literary style written in the third person, in the past tense and establishing an objectivity of core dilemmas in the case.
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Brand new Book. Seller Inventory AAV Seller Inventory DGP Book Description Butterworth-Heinemann. Seller Inventory NEW International Cases in Tourism Management. Susan Horner ; John Swarbrooke. Publisher: Butterworth-Heinemann , Product details Format Paperback pages Dimensions x x Susan is a specialist in applied consumer behaviour and marketing.
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She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil.
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