So when Leonardo Ferragamo, son of the late Salvatore Ferragamo who founded the eponymous luxury goods empire, says "the family is the brand", you know he means it. Unlike "Brand Beckham", assiduously cultivated by the footballer David and his celebrity wife, Victoria, this is no Johnny-come-lately marketing wheeze. Salvatore Ferragamo started one of the world's grandest luxury goods businesses when he opened his first shoe shop in Florence in One of his most celebrated pairs of shoes were the ruby slippers worn by Judy Garland in the film The Wizard of Oz. He was also responsible for the metal-reinforced stiletto heels made famous by Marilyn Monroe.
Throughout, he insisted that all the company's products should only be made in Italy to make sure quality was not compromised. Leonardo, who has worked in the company all his life, says of his father: "He was a genius, a special person. But I never got to know him well as I was seven when he died. When Salvatore passed away aged 62 in , his wife, Wanda, took over the running of the business. With the help of her six children, it has since expanded into a global concern, also selling luxury accessories such as designer glasses, perfume, belts and scarves.
Production has grown from 6, pairs of shoes a year when Salvatore died to around 10, a day now. Asia now represents half its revenues. Leonardo learnt the art of shoemaking in the family business and went on to head the menswear division as well as spearheading the drive into Asia.
He is also responsible for the family's property investments and is the chairman of the yachting group Nautor, more of which later. But Salvatore Ferragamo is set to change. Last year, for the first time in its year history, someone from outside the family was brought in to run the business. Michele Norsa, formerly the chief executive of the rival Italian group Valentino, replaced Wanda, now aged 85, who has become chairman as she cuts down her workload and prepares to pass on the reins.
And in September, the company announced its intention to float on the stock market, although the family will retain a majority 52 per cent shareholding. The appointment of Mr Norsa, it is hoped, will head off the infighting that has befallen other great family-run Italian businesses, such as Gucci and Pucci, when their patriarchs died and control passed to their children. It would be hard to pick a new boss," says Leonardo, who is reported to have been responsible for putting forward the flotation plans to the family. In interviews, Wanda has always strongly rejected the possibility of selling the business, saying recently she was "almost offended" by the thought.
But she has conceded that her children, between whom ownership of the company is divided, may feel differently. By going public, the second generation of Ferragamos will be able to sell their shares if they wish. It is hard to tell whether Leonardo has found it difficult having an outsider running the family business. He also insists that having to answer to outside shareholders will not be a problem.
But that can be a good thing. Leonardo says that despite the flotation plans, Salvatore Ferragamo will remain true to its principles and the family will still be heavily involved even after it lists in around two years' time. The dynasty is one of the company's greatest assets, he says.
It gives a guarantee of continuity. We don't just rely on one man who comes and goes. The family is the brand. Central to the Salvatore Ferragamo brand is the "Made in Italy" stamp found on its products, denoting high quality and good workmanship. For example, the company's formal Tramezza shoes are hand-made in a factory near Florence by half a dozen workers. However, production costs are much higher than those of its competitors, many of which have shifted operations to Asia.
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Leonardo's brother, Ferrucio, once complained in an interview that some of the company's employees worked fewer than eight hours each day and were "spoiled". They needed, he hinted, to adapt to the global economy. Leonardo does not promise that all the company's goods will be made in Italy indefinitely: "We have to keep our eyes open.
Things change in the world. There are other opportunities around the world. We have an open attitude to it. Apart from shoes, Leonardo's great love is sailing, a passion he has been able to indulge in some style. In , he bought Nautor, which makes the famous Swan yachts, having sailed its boats for years as an enthusiast. In his Italian lilt, he recounts the "beautiful story" of how he first came to be involved with the company, which has established such racing events as the Swan Regatta and the Swan Cup, and also scooped the trophy in for the first Whitbread Round the World Race.
A new world opened up to me," he recalls. Leonardo appreciates good craftsmanship, whether in a shoe or a boat. Shoes are not just about aesthetics but what's inside them.
Guests can enjoy various activities in the surroundings, including skiing and golfing. This is our guests' favorite part of Breuil-Cervinia, according to independent reviews. Couples in particular like the location — they rated it 9. This property is also rated for the best value in Breuil-Cervinia! Guests are getting more for their money when compared to other properties in this city.
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Please try again. Good for couples — they rated the facilities 9. Continental, Italian, Gluten-free, Buffet. Great Coffee! The White Angel lives thanks to its people heart, who works here with passion and love! Modern Hotel, with all comforts both for ski appassionates and for those who want to enjoy this breathtaking panorama during breakfast or while taking a drink, or while resting at the Hotel SPA.
Very friendly staff. Comfortable bed. Nice little balcony. Great location right on the slo Food: Italian, Mediterranean, Local, International. Prices you can't beat! WiFi is available in all areas and is free of charge. It looks like something went wrong submitting this. Try again? Cancellation and prepayment policies vary according to accommodations type. Please enter the dates of your stay and check what conditions apply to your preferred room. Cards accepted at this hotel.
White Angel Hotel accepts these cards and reserves the right to temporarily hold an amount prior to arrival. Real stays. Real opinions. Read more. There was a problem loading the reviews. Try again. You could also ski right back to the ski room at hotel. The staff was very warm, kind and helpful. The staff at breakfast worked very hard and were so nice during very busy mornings and a full restaurant. Breakfast was delicious! The spa was a wonderful option as well after a day of skiing. I enjoyed the lounge chairs, steam room, and hot tea The bar offered unique drinks in the evening with a warm atmosphere and a free appetizer buffet.
We indulged on a couple of occasions, trying the various drink options. Wonderful experience and would love to come back. Shuttle bus was quick no issue to get down to village.
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Staff was friendly. Basically this hotel had everything you need - saunas, pool, parking, ski rent.
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The availability of rental skis inside the hotel and direct access to the slopes is definitely a plus. All in all a very enjoyable stay, we'll definitely be back! Excellent spot to base yourself for a wonderful week of skiing!!! Very good shuttle service down to Cervinia or back to hotel.. Lovely staff in hotel dinning room, drivers of shuttle bus and at reception. Staff and room. The room design was a bit odd. The staff were outstanding - friendly, helpful and efficient. Staff and lack of customer orientation.
Location and overall hotell. Very friendly and helpful staffs speaking multiple languages and accommodating for all extra requests such as ski passes, booking restaurants in the village and providing transportation around the village, pick up service until late in the evening. The hotel is in a very good location ski-in ski-out that allow to avoid the crowd in the village during the day. Nothin to say here. Staff were very helpful and knowledgable and went out of their way to help. Always courteous and gave a warm greeting. Second stay and just as good the second time as the first.
Shuttle service excellent and prompt. We visited here on Feb, we felt cold in the room. Great location, lovely staff ,spa is so nice. Would have preferred a little more variety in evening and bar menu. Breakfast was perfect. You had to pay for the spa. For a four star skiing hotel this felt a bit money-grabbing. The bar staff were amazing, and the reception staff were very good.
The rooms were very comfortable and modern. The minibus service into the centre of town was excellent too. Payment was required each day to use the pool, however the pool facilities were amazing.
Gluten free options at breakfast as well as the overall breakfast were fantastic! Hotel offered a shuttle service into town for free, which we used multiple times a day. Ski down to the main gondola and cable car. Very friendly staff everywhere, clear room, good breakfast and comfortable lounge bar. Spa center exceeded our expectations with nice Mountain view from the pool. Thanks to all hotel team for our nice stay! The location is incredible, just on the slope.
Probably the highest place in Cervinia but still easily accessible from the town center minute walk or by a hotel shuttle bus. The food was delicious and staff very friendly and professional. The head waiter is a great sommelier too and selection of dishes for dinner offered a variety of local and broader Italian cuisine. They offer drinks and finger food late afternoon, followed by a dinner. Skin contact is key to producing top quality Pinot and Jermann has achieved an excellent balance between power and elegance. The wine is then aged in oak barriques before bottling and release.
Jermann, Red Angel IGT, Pinot Nero
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This can be a printed copy or you can show a copy of the email confirmation on your phone or tablet. If you are unable to collect your order within 30 days of purchase, your order will be cancelled and payment refunded. GBP