Luckily it did the job and did it well. The book does not have a coherent narrative plot, but instead is a collection of interesting articles and quotes related to psychology. I would describe the book as compiled, rather than written and the author's introduction explains why this is so. The book is suited to the layperson and nothing more than a passing interest in psychology is needed to enjoy the stories. What delighted me the most was the resources shared throughout the book. Websites, films, books and articles are mentioned and whenever possible, access to more information online is provided.
Apart from being an incredibly interesting read, I learned several new things, found a great many new topics to pursue and laughed out loud a couple of times. I rated the book four stars instead of five, because it does feel unfinished to some degree. I think that with further editing, perhaps the inclusion of additional content and some rearranging of the existing articles, a more cohesive "flow" can be achieved. However, the author suggests in the introduction that the chapters can be read in any order, so my experience might be due to reading the book from beginning to end in one sitting.
Jun 13, Jo rated it liked it. A slightly random book - a collection of articles in very different styles. Useful as an introduction to the different areas of psychology, their origins, names of some founding fathers, and best of all - links to free material. Websites, YouTube, free online courses. Also very nice that the book gives lengthy and glowing testimonials about two of my colleagues. I've been in the presence of greatness, without knowing it Krista Salentine rated it liked it Aug 22, Kalaivanee rated it it was amazing Sep 09, Sarah rated it liked it Jun 11, Emma Fitzgerald rated it it was amazing May 16, Kris Long rated it it was amazing Feb 07, Elaine rated it it was amazing May 21, Ray Miller rated it really liked it Jun 02, Dominic Hall rated it liked it May 15, Virginia rated it liked it Sep 22, Lisa Richards-Wascher rated it liked it Sep 27, Hannah Belcher rated it did not like it Jun 17, Donovan Embry rated it really liked it Mar 26, Joe Royce rated it it was ok Apr 26, Id rated it it was amazing May 29, Kayla rated it it was amazing Apr 29, Artjerjes Porras marked it as to-read May 16, Dianne Beatrice Cuyugan marked it as to-read May 17, Steven Shaw marked it as to-read May 17, Hifzaan Mastan marked it as to-read May 21, Marina Andreou marked it as to-read Jun 01, Kerry Woodward is currently reading it Jun 02, Jacqueline Zamorano marked it as to-read Jun 02, Jean is currently reading it Jun 02, Aiden Stuart marked it as to-read Jun 05, Jessica marked it as to-read Jun 07, Nicole Smith is currently reading it Jun 10, Fatima marked it as to-read Jun 16, Melissa marked it as to-read Jun 18, M marked it as to-read Jun 21, Jennifer Taylor marked it as to-read Jun 26, Here, though, the lock-picking is substituted for human manipulation.
To sum up this book in a single phrase, I would call it a more academic Influence.
10 Best Books in Psychology to Illuminate What Really Drives You
For a true academic understanding of persuasion, though, this book is fantastic. Here, Sally Hogshead explains how elements such as storytelling and modelling hold such a powerful influence, and she leaves readers with practical game plans to captivate attention. It straddles statistics, persuasion, and psychology, and through clear writing, addresses what could be an incredibly boring topic for some readers the application of statistics and how they affect you and turns it into a really easy read.
I approached this book expecting to slowly crawl through it, but there are a ton of great examples and Fung does an enviable job of using stories to get his points across. Two things to consider: the book is a very easy read; studies are not cited in-depth and the content can be easily consumed. This book is not an easy read. That being said, it is a rewarding one if you can make it through.
The Incredibly Interesting Psychology Book - David Webb - Google книги
Du Plessis makes compelling arguments and often delves into philosophical territories—not for the faint of heart, to be certain! However, this is incredibly sharp coverage of the intersection between neuroscience and advertising. This is one of those intriguing crosses between understanding marketing to utilize it for your entrepreneurial endeavors and simply understanding how brands try to persuade you.
I wish Lindstrom had done a bit more analysis on each study, as he seems to just take each at face value. That being said, the studies cited are genuinely interesting and very revealing in how easy it is for marketers to trick us for shame!
The Incredibly Interesting Psychology Book
This is a methodical, academic approach to answering questions like why cigarettes are so addictive. Though the book is pitched as a guide to understanding the nature of addiction, one will walk away with a general understanding of persuasion and habit-forming products. There is another book by Lindstrom called Buyology that often comes highly recommended when discussing books of this ilk, but I would say that you should skip that book and get this one instead.
Pradeep creates a great overview of the emerging neuromarketing space and does so with a lot of good concrete examples. The timeless fable of The Alchemist features a traveling shepherd boy who meets several spiritual messengers on his quest for treasure. Through these encounters, the boy learns simple truths about listening to your heart and staying true to your dreams. In this anecdotal history of Wall Street, author Michael Lewis presents a behind-the-scenes look at his post-college experience as a bond salesman in the s.
In particular Lewis describes the temptations, challenges and disappointments young leaders face today. Using Gallup surveys, interviews and first-hand accounts from successful CEOs, Strengths Based Leadership outlines a roadmap for how to lead with your talents. This is one of the best. Using stories from everyday leaders, Switch teaches how to overcome obstacles to transformative change by mastering the way we approach our goals. Though emotions may be tense and intimidating, the best leaders step up and get results through tools like openness and persuasion.
Daniel Pink suggests the secret to motivate peak performance lies in the deeply human need to direct our own lives, create new things and do better by ourselves and our world. A corporation is simply a mass of various groups coming together to form a whole. Fanning, CEO of Napster. Innovation expert Clay Christensen examines corporate case studies to offer a set of rules for disruptive innovation.
While some companies seem to do everything right, they can still fall behind if they fail to recognize how and when to leave certain business practices behind. Could this be tech's next big thing? The Promise of Blockchain. Leslie T. Giblin When convincing others to give you what you want money, love, goodwill, etc. Alfred Lansing Endurance is the tale of one of the most traumatic seafaring adventures gone wrong. Jim Collins How do mediocre—or even good—companies become great?
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Marcus Aurelius As emperor of Rome from to A.